OUR MISSION
We’re making homeownership simpler, faster — and most importantly, more accessible for our customers nationwide.
Available 24/7
Our site is available nights and weekends, not only during normal office hours
We Check The Market For You
Simple 100% Online Process
Log in any time to see exactly where you are in the process, upload necessary documents and keep things moving
25 Years in Business
First Choice Financial Services t/a Mortgage ABC is a professional financial advice business established in 2000 and employs a team of 20. We provide a wide range of services to individuals and business owners across Ireland
No obligation advice and quotes
Our team of experts will recommend the perfect mortgage for your needs and provide you with an Approval in Principle, if you are looking to buy a new property.
Award Winning Mortgage Broker
Winner of the 2018 LPI award for Munster Broker of the Year and shortlisted for the 2018 & 2019 Mortgage Broker of the Year and Life & Pensions Broker of the Year
Stress and hassle free
We handle the entire mortgage application process through to completion, liaising with your lender, solicitors and estate agents to remove the hassle from you.
Rebuilding the homeownership journey
Breaking the Status Quo
Mortgage approval has never been straightforward.
Dozens of different lending institutions, each with their own specific qualifying criteria and their own mortgage offerings.
As someone looking to buy their first home or refinance an existing home loan, trying to decide which lender and which offer suits your individual circumstances can be a daunting and confusing experience.
Making the correct decision at the start of the process can literally save you tens of thousands of euro over the course of the mortgage term.
Established in 2000, First Choice Financial Services DAC trading as Mortgage ABC is a multi-agency brokerage that deals with all the Irish mortgage providers. We have vast experience in consistently delivering tailored mortgages for our clients.
We started with a mission to simplify the mortgage process. 25 years later, we’re still innovating.
Mortgage ABC was set up as an online mortgage application portal allowing clients to apply for a mortgage 24/7 from the comfort of their own home.
We save you the time and effort it would take to gather all the information separately and tailor a mortgage solution from beginning to end, designed with you in mind.
You become part of the story by joining thousands of happy homeowners.
Our Team
Barry has more than 30 years experience in the financial services industry. Prior to joining First Choice Financial Services DAC, Barry was sales development manager for the mid-west for Royal Liver Assurance.
Barry is a recognised and accomplished industry professional who is a qualified financial advisor, a retirement planning advisor, special investment advisor (SIA) and a member of the Life Insurance Association in Ireland.
As Managing Director of First Choice, Barry is responsible for the overall strategic direction and growth of our business, as well as being the leader of our financial planning division.
Laura is a Qualified Financial Advisor and graduate from the University of Limerick. She has been working in the finance industry for the last 3 years. Customer service is a priority to Laura and she prides herself on helping her clients from the very first conversation they have until they have the keys to their new home.
Laura does everything she can to make the entire process as stress free and straight forward as possible for every client. She is highly motivated and remaining customer focused is at the centre of everything she does. Constant communication with clients is another key focus for Laura. If you have any queries or you are looking to get started with a mortgage application, get in touch with Laura today.
Peter is a highly motivated Qualified Financial Advisor (QFA) and comes to First Choice Financial Services with over 20 years experience in the Financial Industry. He provides a thorough and professional mortgage service from start to completion.
Peter started his career with Scottish Legal Life in 1999 before entering the Mortgage Broking Industry with Irish Mortgage Corporation in 2004 and later with Irish Mortgage Brokers. Peter has worked in many roles across the financial services sector, most recently with Ulster Bank as a Mortgage Manager where he secured excellent corporate relationships with many of Ireland’s leading companies to provide first class banking services to employees. Following his time working for a Retail bank, Peter is delighted to bring his extensive experience delivering superior client service, and now is adding something extra for his clients as a broker……….. Choice!!
Michelle is a Qualified Financial Advisor and a graduate from the University of Limerick. She has been working in the finance industry since 2019. Michelle is highly motivated about providing a client focused service throughout the mortgage process, keeping the client informed and ensuring she is at hand to answer any queries.
Michelle does everything she can to make the process as smooth as possible for each client and making sure each mortgage is tailored to a client’s specific needs. She prides herself on customer service.
Deirdre is a Qualified Financial Advisor (QFA) and graduate from the University of Limerick. Deirdre joins First Choice Financial Services with significant banking experience from her various roles in Aib over the past 15 years. Customer service is a priority to Deirdre and she prides herself on helping her clients throughout the mortgage journey by doing everything she can to make the journey as stress free & straight forward as possible for every client. Having worked as a dedicated mortgage advisor for the past 6 years, she has the skills required to deliver results & overcome any challenges which may arise during your mortgage journey. If you are looking to get started on your mortgage journey, get in touch with Deirdre to secure the best mortgage package for you.
Martin has more than 25 years’ experience in financial services. He is a co-founder/director of Sonas Nursing Home group. Prior to founding First Choice Financial Services, Martin was branch and area Manager for Permanent TSB. He is a professional, knowledgeable and accomplished dealmaker who
offers ‘hands on’ practical experience when dealing with his clients.
Martin’s expertise includes providing solutions on development sites, particularly for Nursing Home projects. He also specialises in securing investor finance for debt resolution and dealing with day-to-day mortgages, deposits and invoice finance/leasing.
Paul has a lifetime’s experience in commercial and retail banking, having worked in various managerial roles to Sales Director level. In 2010 Paul was appointed to the role of Senior Reviewer with the Government’s Credit Review Office that oversees declined SME lending, and has provided detailed opinions on this important subject. Paul was also involved in the project team that set up Microfinance Ireland and holds a role as an external credit assessor here. Paul has worked on various SME lending projects with Linked Finance, Grid Finance, Frank Mortgages and the Strategic Banking Corporation of Ireland.
Paul is always keen to help SMEs and/or persons burdened with debt. He also assists clients with funding and fundraising, either as part of, or completely unrelated to bank debt settlement negotiations. Paul and his team have an extremely high success rate in bank debt negotiations, where his expertise is unrivalled.
David is a QFA and is also one of Ireland’s first CERTIFIED FINANCIAL PLANNER™ or CFP® professionals.
David has worked in the financial markets since 1985 primarily in London and Dublin. He has worked for amongst others Salomon Brothers , Citibank, Sanwa, NCB and Standard Life.
An expert in financial products and markets David enjoys working closely with clients and families to help them clarify and simplify financial issues. In all personal financial situations our aim is to outline all options for our clients, assess the merits of each and help clients choose the most appropriate solution for them. As part of the First Choice team based in Dublin, you can call David at our offices in Blackrock to arrange an appointment .
Thomas has worked in the Financial Services Industry since 2002. He joined Irish Life in 2006, moving on to become a Senior Financial Adviser as part of the financial planning team dealing with personal clients, along with retail and commercial business partners.
A Qualified Financial Adviser with LIA/UCD qualifications, Thomas was awarded a higher-level Diploma in Personal Financial Planning from the Canadian Institute of Bankers & National College of Ireland and was recently awarded a Professional Diploma in Retirement Planning Advice from UCD. He is a member of the Life Insurance Association of Ireland.
With over 12 years in the industry, as a Professional Financial Planner, Thomas has an excellent and thorough understanding of clients’ needs. His in-depth knowledge of Retirement Planning and Portfolio Management, along with his ability to personalise financial plans to meet clients’ requirements is a distinct advantage when doing business.
Thomas is a consummate professional adept at dealing with people and meeting their individual customer requirements. Focused on presenting financial and investment solutions in a clear and understandable manner, he develops customised strategies based on client’s needs and budgets.
Olive Coyne RPA QFA joined First Choice in September 2014. She is a Qualified Financial Advisor (QFA) and recently qualified as a retirement planning advisor. She previously worked in Caledonian Life (now Royal London). She has a strong background in business administration and specialises in the administration surrounding the life & pensions business for the office.
Adrian is a qualified financial adviser with a passion for helping clients achieve financial resilience and build a secure foundation for long-term wealth.
Ensuring that each client receives advice that is aligned with their specific goals and circumstances is paramount for Adrian . Whether it’s retirement planning, investment strategies, or risk management, he takes the time to understand each client’s unique situation and provide practical solutions that fit their financial aspirations.
With prior experience in the Australian Superannuation sector—similar to the Irish auto-enrolment system—He has developed a strong expertise in guiding both employees and employers through the complexities of these frameworks, ensuring they have the tools to navigate them with confidence and ease.
Adrian is committed to building long-term relationships with his clients, guiding them through various stages of their financial journey and supporting them as they adapt to changing circumstances.
Jennifer has been in the Insurance Industry since 2002 beginning her career with Standard Life in Dublin. She is a Qualified Financial Advisor (QFA) and Retirement Planning Advisor (RPA).
Jennifer joined First Choice in April 2024, bringing with her a wealth of knowledge and expertise from her various roles within the industry. She prides herself on excellent customer relations ensuring the client always comes first. She specialises in the financial administration for the office for Life & Pension clients. She will always go above and beyond for our clients.
Jennifer is also a member of the Life Insurance Association in Ireland.
Ann is a Qualified Financial Advisor (QFA), who spent 27 years with Permanent TSB, working in numerous branches across Dublin and around the country.
She has extensive experience in retail banking, including new mortgage applications, mortgage arrears, financial planning/budgeting, general banking, and finding satisfactory resolutions for customers. Ann is recognised for her approachable manner and her commitment to providing tailored solutions that meet each client’s individual needs.
Ann now specialises in all types of protection policies, including mortgage protection, personal protection, and income protection, with First Choice Financial Services. She is also happy to review any existing policies and financial plans to ensure clients have the right coverage for their current circumstances. Ann continues to deliver exceptional, client-focused service, helping individuals and families safeguard their financial wellbeing.
Connect with Ann today to explore the right protection solutions tailored for you and your family
Ronan is a dedicated member of the team at First Choice Financial Services, specialising in pensions, investments, and protection policies. With a strong academic background and a genuine commitment to client care, Ronan brings a thoughtful and professional approach to financial planning.
He holds a degree from University College Cork (UCC) and a Master’s degree from the Technological University of the Shannon (TUS). He holds the Qualified Financial Advisor (QFA/EFA) qualification, enabling him to advise on and arrange Life Assurance products, Pensions, Investments and loans, and is currently training to become a Retirement Planning Advisor (RPA).
Before joining the financial services sector, Ronan built a solid foundation in customer service, which continues to shape his client-first philosophy. He is passionate about helping clients make informed decisions and is focused on delivering tailored advice with honesty, clarity, and care.
Patrick is a fully qualified Financial Advisor with over 4 years’ experience in the finance sector. He prides himself on making the mortgage journey as easy as possible for clients, guiding them on the best ways to get their mortgage approved.
He builds lasting client relationships by delivering professional, tailored service. One of his greatest highlights is receiving referrals from past clients whom he has helped secure mortgage approval.
Patrick’s financial expertise allows him to provide the best mortgage advice, combined with clear and timely communication to ensure a smooth stress-free experience
Patrick takes great satisfaction in helping people achieve their goal of purchasing a new family home, and has been helping clients achieve their dreams of home ownership.
Patrick is very passionate about making sure clients experience 5-star service from the very start to the day they pick up their keys.
Derek is a dedicated member of the team at First Choice Financial Services. With a strong commitment to client care, Derek brings a professional and approachable style to financial planning, ensuring each client receives advice tailored to their individual needs.
He holds the Qualified Financial Advisor (QFA/EFA) qualification, enabling him to advise on and arrange Life Assurance products, Pensions, Investments and loans, and is currently training to become a Retirement Planning Advisor (RPA). Derek’s ongoing professional development reflects his dedication to providing the best possible service.
With experience in hospitality, sales, and customer service, Derek understands the importance of building strong relationships and clear communication. He strives to create a positive client experience by listening carefully and providing straightforward, honest advice that helps clients feel confident about their financial decisions.
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Warning
If you do not keep up your repayments you may lose your home.
Warning
The Cost of your monthly repayments may increase
Warning
This new loan may take longer to payoff than your previous loans. This means you may pay more than if you paid over a shorter term
Warning
Purchasing this product may negatively impact on your ability to fund future needs